Post by account_disabled on Dec 26, 2023 21:32:21 GMT -8
Atook longer than days to finalise their cart. Without this understanding gained via segmenting the behaviours of our customer base a cart abandon strategy that was too aggressive could have been a real disaster. allows us to adopt a custom webmarketing strategy. Theres no secret formula for having a winning ecommerce strategy Its all about knowing your personas and taking a real test learn approach.
Digital analytics also enables us to identify any bottlenecks in the purchase funnel and improve the way our product catalogue is organised analysis of keywords searched on site page bounce rate product page conversion rate etc.. In terms of KPIs customer lifetime value is a top indicator for us when calculating the ROI of our acquisition strategies. Nonetheless many Phone Number List eretailers dont have the internal resources to establish this indicator andor dont want to invest in the tools needed to study customer lifetime value. I therefore recommend categorising based on customer needs creating clear product pages with degree images and ideally using videos which really help stage the product or service. Reassuring elements reviews from other customers secure payments shipping methods etc. are also very important. BENOT GAILLAT CEO of mobibot.io benoitgaillatmobibot.
Give customers a real reason to reengage with you Customers use many touchpoints before buying. The most efficient way to understand how modes of consumption are evolving is evidently with analytics tracking. With that said being able to reconstruct the full customer journey is today more of a vain wish than a reality. Knowing if the customer has already seen the product before making an inperson visit to the store would enable the salesperson to better target hisher arguments and to know how far along the customer is in hisher purchase decision. Is the customer looking for advice Recommendations Or to simply confirm that the purchase is the right one I recall one of my clients.
Digital analytics also enables us to identify any bottlenecks in the purchase funnel and improve the way our product catalogue is organised analysis of keywords searched on site page bounce rate product page conversion rate etc.. In terms of KPIs customer lifetime value is a top indicator for us when calculating the ROI of our acquisition strategies. Nonetheless many Phone Number List eretailers dont have the internal resources to establish this indicator andor dont want to invest in the tools needed to study customer lifetime value. I therefore recommend categorising based on customer needs creating clear product pages with degree images and ideally using videos which really help stage the product or service. Reassuring elements reviews from other customers secure payments shipping methods etc. are also very important. BENOT GAILLAT CEO of mobibot.io benoitgaillatmobibot.
Give customers a real reason to reengage with you Customers use many touchpoints before buying. The most efficient way to understand how modes of consumption are evolving is evidently with analytics tracking. With that said being able to reconstruct the full customer journey is today more of a vain wish than a reality. Knowing if the customer has already seen the product before making an inperson visit to the store would enable the salesperson to better target hisher arguments and to know how far along the customer is in hisher purchase decision. Is the customer looking for advice Recommendations Or to simply confirm that the purchase is the right one I recall one of my clients.